Offer your customers a place to go to cool off, get together with friends, enjoy a good meal and to unwind from a long hard day's work.
Some of the ways to achieve good business in the summer months that we use and you could try are:
Offer an outdoor dining area. People want to be outside, the season is short in many areas of the country.
Read our patio dining sets review for help on choosing the right one for your own space or Outdoor bistro sets review and take advantage of a great way to increase your customer base and make a fun place to dine. A few mix and match sets to encourage your guests to sit, eat, drink and linger outdoors will do a lot to promote your business no matter if you serve breakfast, lunch or dinner. Add some pretty and colorful flowers, insect sticks that you can add to any plant container and outdoor garden lights to add to the party feel.
Fun lanterns for your outdoor dining area
Create a summer menu of cool salads, grilled items, easy to eat items and don't forget
the kids! Try chicken fingers (nuggets), steak fingers (strips), fish strips, fun shaped veggies for a few ideas.
Offer a few cool dessert options: ice cream sundaes or an ice cream buffet are fun for guests. Try it once a week and see how fun an ice cream buffet is. Light desserts such as mousse, light puddings and sherbet or a refreshing fruit plate are more good ideas for summer desserts. Chocolate fountains are fun and delicious treats for any fruit, pound cake, marshmallows or even pretzel sticks or nuts and you'll find your guests coming back for more! If you don't have one yet, you'll use a chocolate fountain for lots of different events in your restaurant and for under $200, is a good value for the money plus, you'll use it all year long!
Know your competition and what they're up to in the summer months.
Take advantage of your local summer events so you can advertise what your business can offer guests during these months. We've done summer festivals, block parties, outdoor concerts to name a few that help us compete during warm weather.
Offer entertainment. Your local musicians want work and your customers would love having a place to go for free entertainment while they dine. We usually have the bands start later at night to not interfere with diners that have no interest in the music. Sometimes, a bar area is a great place to host a band and you'll have a whole new set of customers coming just for drinks and music.
If you missed our other ideas to increase summer business, you can find it here.
Have fun in the summer in your restaurant. We hope these ideas will help you or will spark new ideas from your own imagination. Don't miss our Top 7 ways to increase your summer business. Show me the $$ is another whole page of ideas to boost your sales too. Let us know what you'll try or what works for you that could help others!
Until next time, Cheers!
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